A film trailer is a vitally important aspect of any film. It is one of the few opportunities a production team get to sell the unique points about their film in a short length of time. This means that the process of making a trailer has to be careful and thoughtful. It needs to take vital components from the plot that will condense the story into a 2 and a hlaf minute segment.
Trailers will follow a certain amount of conventions regardless of their genre, style or target audience because everyone responds to the same sale techniques. However eventually these conventions will become distorted, depending on the aspect of the film, as a trailer develops into a piece of media fit for general release.
